Mon premier blog

Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships Katie Delahaye Paine
Publisher: Wiley

Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships by Kattie Delahaye Paine. Keeping up with new social media and analytics buzzwords, learning what they all mean, and understanding their importance can easily become overwhelming. Also mentioned in Part 3, provided excellent guidance on how to measure both online and offline metrics in her book: Measure What Matters: Online Tools for Understanding Customers, Social Media Engagement, and Key Relationships. SocialBro is a great tool that helps you understand your Twitter followers better. SproutSocial SproutSocial has everything you need to enhance your social media effectiveness: monitoring, engagement, measurement and growth. Creating and capturing such value from customer relationships doesn't just happen, no matter how stellar your products and services are. For all of your social media engagement needs: publishing content, engaging with followers, analytics and a new feature, Argyle Social Contacts, that helps you “connect the dots between social relationships and customer relationships. Whilst social media may very well be all about engagement, building relationships and awareness of your brand, it doesn't mean measurement doesn't matter. Measure what matters : online tools for understanding customers, social media, engagement, and key relationships. Booz&Co wrote in their article “The Social Life of Brands” on Strategy+Business that the value of a brand is linked with the relationships it has with its customers, creating and retaining them. Trendstream, a UK-based researcher of global social media usage trends, as “an internet-facilitated and consumer-driven movement of networks, content and knowledge” built on web-based media tools that enable individuals to connect online. When Jeff Bezos made the controversial decision to allow customers to post reviews of the books they bought on Amazon's site — a seminal event ushering customer-based marketing into the online world — he reasoned simply that ordinary Top Amazon reviewers are often more powerful than traditional media reviewers. Author: Delahaye Paine, Katie Call number: HF5415.5. Consider this scenario: The marketing director of a Canadian retail chain has been trying to convince his colleagues that the company should try out networking tools like Facebook, Twitter, or YouTube to build relationships with customers.